Strategic Design
& Branding
About me.
I am a creative and strategic designer with a strong passion for branding, visual communication, and concept development. I grew up in the countryside of Hvalsø, where my appreciation for aesthetics, nature, and details was shaped early on. I hold a Bachelor’s degree in Design & Business – Creative Branding from KEA, as well as an AP degree in Design Technology with a focus on Marketing and Communication Design.
I have several years of experience working as a Graphic Marketing Professional at IIH Nordic/Dear Future, where I have been responsible for internal marketing across website, LinkedIn, newsletters, and visual content, as well as contributing to the implementation of the company’s visual identity. Additionally, I have worked with websites and marketing materials for clients such as Dansk Misbrugsbehandling, Salesforce NO/SE, and Green Mobility.
During my internship at Manyone, I worked as a Brand Design Intern, focusing primarily on branding, design execution, and concept development. While this strengthened my visual and conceptual skill set, it also clarified my ambition to work at the intersection of design and strategy. Working closely with execution sparked a strong curiosity for the strategic thinking behind brand decisions, and confirmed my desire to engage more deeply with insight generation, target groups, and brand strategy.
I am naturally curious and reflective, and I enjoy immersing myself in understanding audiences, behaviors, and cultural contexts in order to create meaningful and relevant design solutions. I thrive in collaborative and social environments where ideas are shared, challenged, and developed, and I bring a focused, structured, and ambitious approach to both process and execution
Some fun facts about me are that I’ve recently started learning Vietnamese. Cooking and baking are my ways to unwind, it’s my zen time, lastly love to run, and is currently training for a half marathon.
Work Experience.
2022 - 2026
Graphics Professional
Dear Future, formerly known as IIH Nordic
Copenhagen
2025 - 2025
Brand Design Intern
Manyone
Copenhagen
At Dear Future, I have strengthened my skills in web design and content creation, including concept development, copywriting.
I work with brand management, and audience engagement, ensuring alignment with our brand guidelines. I am responsible for the company’s internal marketing, managing LinkedIn, the website, blog, and monthly newsletter on a daily basis.
Lastly I worked closely to contribute to the implementation of the company’s new visual identity.
Worked across branding and design teams with a focus on visual identity, concept development, and activation. Contributed to the development and execution of visual identity and campaign activation for Jobpatruljen (Fagbevægelsens Hovedorganisation).
Actively participated in workshops, client meetings, and presentations, and developed design and content for clients such as Leo Pharma, Virbac, the Nordic Culture Fund, as well as internal projects at Manyone.
I gained a strong conceptual understanding, solid design craftsmanship, and the ability to quickly translate feedback into tangible solutions.
2021 - 2022
Graphic Student Assistant
Eat Happy
Copenhagen / Germany
My responsibilities included creating and designing the monthly newsletter, as well as covering events such as new restaurant openings, where I handled photography and interviews. Additionally, I was responsible for managing the recruitment process for employees under 18 and later served as a mentor.
2020 - 2021
Chef and Barista
No. 11
Copenhagen
I had a versatile role in the restaurant, working both as a chef in the French-inspired kitchen and as a barista behind the bar. My passion for food allowed me to express my creativity in the kitchen, while the job required constant collaboration and coordination within a dynamic team.
Through this experience, I developed the ability to maintain an overview of the various aspects of the restaurant’s operations.
2018 - 2019
Café Assistant
Café Jorden Rundt
Copenhagen
I spent a year at Café Jorden Rundt, where I took on various roles as a café assistant, chef, server, and barista. This experience allowed me to develop a wide range of skills within the café and restaurant industry, from food preparation and coffee artistry to customer service and teamwork in a fast-paced environment.
Working in multiple positions gave me valuable insight into the daily operations of a busy café, strengthened my ability to adapt to different tasks, and enhanced my problem-solving skills under pressure.
Education.
2024 - 2026
Bachelors Degree
Design & Business, Creative Branding
KEA - Copenhagen School of Design, Technology & Business
Creative Branding combined strategic thinking with creative execution to develop strong, relevant brands. The program provided a solid foundation in brand building by integrating design, marketing, and consumer insights. I worked strategically with creative processes, developing visual identities and conceptual frameworks, and translating brand values into coherent, engaging brand experiences.
A core focus was understanding consumer behavior and using these insights to create distinctive brands in competitive markets. I thrived at the intersection of strategy and craft, balancing analytical thinking with creative exploration, and consistently challenging conventions to push concepts, identities, and brand narratives further
2021 - 2023
AP degree
Design Technology, Marketing & Communication Design
KEA - Copenhagen School of Design, Technology & Business
During my studies, I specialized in practical and creative marketing while refining my skills in both visual and written communication. I developed a strong understanding of how to create effective messaging across physical and digital platforms.
I also gained expertise in brand management, learning how to build and strengthen brands through graphic design, campaign development, and cross-media solutions that engage diverse audiences.
Collaborating with companies and organizations throughout my education provided me with hands-on experience, allowing me to apply theoretical knowledge and strategic tools to real-world challenges.
My studies centered around consumer behavior, brand identity, and concept development. I’ve learned to analyze consumer needs, develop innovative ideas, and create prototypes for new concepts. Additionally, I have worked on enhancing customer journeys and strengthening brand identities through targeted and strategic communication.
2015 - 2018
Gymnasial Uddannelse (stx)
English, Social science, Philosophy
Roskilde Gymnasium
In high school, I studied English, Social Science, and Philosophy, which strengthened my communication, analytical, and critical thinking skills. This foundation has been invaluable in my creative and professional work today.
2014 - 2015
10. grade
Social sience & Marketing
Glamsdalens Idrætsefterskole
I studied on the media and social science track, while the sports track focused on football.
My electives included creativity, art and design, running club, Cambridge English, strength training, technical learning, fitness, and more.
Contact.
2300 København S
Tlf. 20 89 98 22
Sofiewiedpedersen@gmail.com